Brand Build Out & Shopify Site Design
Justine Leconte:
A sustainable fashion influencer focusing on transparency, quality, and personal style.
Justine Leconte offers an ethical alternative to fast fashion (via a fashion label) and gives women the tools to build ethical and enjoyable wardrobes for themselves (via influencer YouTube content).
“Laura’s experience in the fashion industry & her excellent understanding of brand building were crucial in the design of my website.
This project has been a true collaboration. I would definitely book Laura again.”
Justine Leconte
Justine Leconte had a logo, and a wider brand that felt flat and no longer reflective of a brand that had grown an audience +1 million strong.
I was approached for a thorough end-to-end process, starting with mood boards, into a brand book, before jumping into the website design and a suite of email templates.
Starting with a journey map and page-by-page wireframes, I worked with developers to choose a new Shopify theme, and create a new website for Justine that better reflected the growth of her brand and audience.
