Komoot Women’s Rally aesthetic
Komoot:
Making outdoor adventures accessible to all.
Working with the Brand Squad and key Rally stakeholders, I created the visual direction for the komoot Women’s Rallies, rolled out from 2024 onwards.
“You've taken the direction given to you and mixed it with your bold and experimental style to inject a fresh and distinctive energy into the women's rally project.”
Neil Henderson, Komoot Design Team Lead
The komoot Women’s Rallies happen multiple times a year, and are open to roughly 50 riders, selected by ballot.
Running for several years, they’ve been gaining momentum and reputation within the cycling industry with each iteration.
Whilst specific ‘badges’ have been created for each, there hasn’t ever been a distinct aesthetic for this exciting series; until now.
Different journeying lines in an energetic palette allow focus on the different narratives of each individual woman; they’re all participating in the same event but having wildly different experiences along the way.
A sample of email designs:
