Subscription Email Designs
Pilates Noir:
Boutique pilates classes: On your mat, any time, anywhere.
As part of the Stream Commerce team, I designed weekly emails for those subscribed to the high-end on-demand pilates company.
This one-woman Canadian powerhouse has the most gorgeous imagery, creating an aesthetic that is incredibly chic and minimalistic.
The purpose of the emails is to keep their subscription users engaged with a weekly plan of flows to follow. These are often seasonally themed, for example to build up to Summer, or for those traveling without equipment.
I love creating the occasional gif that will surprise and delight their customers, helping them to stay engaged with the subscription and feel motivated to move.
A sample of email designs:
