Design Consultancy

LEVO Oil:

Take the confusion out of infusion.

LEVO is an American kitchen appliance that empowers users to infuse herbs into oils, butters, wax, and more.

 

“Laura is an incredible designer who is able to blend an understanding of brand strategy and graphic design into her mobile-first UX/UI projects.

She thinks strategically about messaging hierarchy, layout, and conversion funnels, acting as an advocate for end users and what their priorities are when interacting with e-commerce sites.

On top of her exceptional work product, she is calm, organized, and diligent.”

Louis Monoyudis | Chief Marketing Officer

 
 

I worked on a year-long contract on a range of design-based projects for the brand, from art directing and designing their campaigns, to UX recommendations and UI refinements, to email design (- and often email copywriting!).

LEVO is most commonly used to create homemade CBD products (ie. gummies and edibles), so one of my main challenges was how to communicate the product’s versatility without being too overt.

 

A sample of email designs:

 
 
 
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