Brand Refresh & Squarespace Website

Kollectify:

Seriously creative content marketing.

Kollectify launched early 2019 with a logo they loved, but without much wider branding consideration.

As the only content marketing specialists who deliver exclusively for Shopify Apps, they'd seen rapid growth, and were keen to take stock and make their website feel more aligned.

“Kollectify’s rebrand was incredible! I was excited to receive each phase and loved working with you so much.

At times it felt like you were in my mind, but if you weren’t, you’d listen so carefully to my ideas and implement them so beautifully.”

Krissie Leyland | Kollectify Founder

The previous website was very text heavy, and didn’t communicate the key component of their brand’s personality - they are ENGAGING. They make their clients’ content more inspiring, which in turn increases customer engagement.

I always recommend walking through a brand book exercise before taking on website redesign projects, to make sure that the visual tone of voice is totally aligned - and this was pivotal for Kollectify.

We developed a collage approach, showing how all the different areas of expertise come together to create something magic - something that WORKS.

Armed with a new colour palette and a suite of branded mark-making assets, I created a brand new Squarespace site that not only feels engaging for this customers, but now feels aligned with Kollectify’s founder, too.